Developing Apps for the iPhone 6s and iOS 9: What you need to know

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With grand slam sales, the iPhone 6s and iPhone 6s Plus are deemed to be the most popular smartphones on the market today. Based on Apple’s official statement, over 13 million new iPhones were sold in its primary markets in just three days after its launch.

Apart from the new smartphone features, users were excited to use the new and improved iOS 9. Most of the companies’ handsets today are able to run the ...

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Native vs. MobileWeb vs. Multi-device Platform vs. TapWalk

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Map-Museum

Different types of apps possess different ranges of benefits. There are two main types of apps: Native and MobileWeb. Native apps function completely within the device once it is downloaded. They can utilize certain features on the device such as its camera, compass, GPS, etc. MobileWeb apps are webpages that are designed to look like apps, but are actually just websites with special URLs that are accessed through the device’s browser.

Native vs. ...

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Getting Started On Your App

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Once you decide on a mobile app and developer, there is a certain process you’ll go through to get your app going. Building a mobile app can be a complicated task, but your developer will be there the whole way to make sure that it’s simple for you. Ultimately, responsibility for building your app falls on your developers, but there are definitely a few things that you’ll want to get involved with to make sure your app is at an ...

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Creating an In-App Event Survey

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TapWalk’s ability to put surveys into your event app adds incredible value to your mobile app. The information that you can collect from your event’s attendees can help enormously with developing your business and relationships with your attendees. There really is no limit as to what you can ask your attendees during an in-app survey, but here are a few tips to help you create a survey that will be as effective as possible.

  1. Consider what you want to know What ...
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How Mobile Apps Add to Your Marketing Campaign

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Your mobile app is yet another platform that can be used to enhance your marketing efforts. In fact, the app you ultimately create is always a representation of your company, so unless you focus on it just as much as any other aspect of your marketing campaign, it could make you look bad. You don’t want that, and neither does your developer. The good thing is that when you do put a certain degree of effort into your mobile app, ...

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Boosting Pre- and Post-Event Engagement

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It has become so important to engage guests not only during your event, but also before and after the event is even taking place. Grabbing their attention before the event is crucial because it means that they will be ready and excited for the event itself. You want your attendees to be invested beforehand so that everyone can make the most of their time at your event. You also want to make sure to keep your attendees interested afterwards, mostly ...

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Internal Corporate Meeting Apps

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While event mobile apps are primarily thought to be tools for trade shows and large expos, such mobile applications are also becoming part of the standard for a different type of event–Internal Corporate Meetings. Corporate Meetings have a very specific and individualized set of mobile app needs that vary from company to company. It is for this reason that mobile app providers such as TapWalk need to be sure that they can provide a variety of features that are certain ...

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6 Major Benefits of Multi-Event Apps

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There are many benefits to using a multi-event app if it suits your organization’s needs. How do you know if it suits those needs? It’s simple. Does your organization hold a bunch of events every year? If so, then your group or company could certainly benefit from using a multi-event app.

What does a multi-event app do that makes it so necessary? Instead of making an individual app for every event your company holds, multi-event apps make it possible to have ...

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Experiential Marketing: The Next Steps and Challenges in Sales

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One of the buzzwords in the modern business world is “experiential marketing,” which, by the way, is exactly what it sounds like. Businesses large and small have moved to this trend of enabling their potential customers to be immersed in the experience of their products, the point being to make customers truly interact with a product. This gives them the opportunity to not only try out the product, but to also be personally affected by the overall experience. This forms ...

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Multi-Event Apps vs. App per Event

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Large organizations often need to hold many corporate events each year. For some, this means holding a bunch of very similar events in terms of size, types of attendees, content, etc. For others, these events can be across the board. So how should companies determine what kind of mobile app would work best for them? In cases when one organization is holding multiple events, there are two ways that the events’ apps can be set up. One option is to ...

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Using Twitter to Get More App Downloads

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It has become apparent that social media sites such as Twitter and Facebook have become a significant part of every business’s marketing campaign, so why not apply them when marketing your app? Twitter, particularly, can be a huge ally for you when promoting your app, as long as you know how to best utilize its capabilities. Here are a few simple tips on how to optimally use Twitter to get more downloads for your app:

  1. Utilize an Event Hashtag - Creating ...
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TapWalk: Mobile Apps Doing More For Less

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While it has definitely become an expectation that certain events and venues have a mobile app, it is understandable that not all events have thousands of dollars to drop on a custom-branded mobile application. Of course, app platforms such as TapWalk offer a gold-standard of event mobile apps, but there are still options available for smaller events with tighter budgets.

In fact, TapWalk offers some of its platform for free (a TapWalk branded mobile web app), in addition to having other ...

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8 Ways to Get Your Attendees to Tweet

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Trade shows and conventions range greatly in size, from very small shows with only a few hundred attendees, to large ones with thousands. Regardless of size, 100% of your attendees are spending their days inside at your event, which means that they’re not out and about verbally telling their friends and colleagues about your event. This is a problem that has been recently addressed by the wonders of social media. Now, instead of only reaching the eyes and ears of your attendees, ...

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Which Features Best Suit Your Attendees?

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It’s no secret that different events tend to have varying types of attendees; individuals at a corporate conference will have vastly different goals for the event from those at a tradeshow. This is why there can’t just be a cookie-cutter mobile app for all events. You need to tailor your app to your event and your attendees by including a combination of features that will make your app useful and engaging.  You know the purpose of your event better than ...

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Design of Event/Venue Apps

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The design of your mobile app is a big factor of its overall value and eventual success. The design should be visually appealing, yet still allow users to navigate through your app with ease. App developers design their apps in a number of ways, so make sure that you talk to your prospective developers about their general formats and ask to see screenshots if they are not readily available on their websites. In this situation, you have the freshest eyes ...

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Different Types of Event Attendees and Their Mobile App Needs

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TapWalk creates apps for a variety of different events and venues, meaning that TapWalk’s apps are in the hands of a variety of audiences. Because of this, TapWalk tailors each app it generates to the needs of each individual audience, taking into account which features would be best suited for it. After all, it’s intuitive that app users at a music festival have different needs than those at a corporate event. This is why it’s important to take your audience ...

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TapWalk’s Rating Feature

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In March, TapWalk introduced its new rating feature, which allowed guests at the Boston Globe Travel Show to rate the numerous beers at the show’s Craft Beer Pavilion. The Travel Show also had a leader-board displaying the highest rated beers at the show, creating a competition among the beers and motivation for guests to rate their favorites. The Travel Show was a perfect environment for the premier of this feature, but it could be applied to any number ...

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Sponsor Benefits in Your Mobile App

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Sponsors are a vital aspect of any event you may run. That’s why it is so crucial that their brands are represented in the best ways possible at your events. Your sponsors can be exceedingly generous and helpful, so you should return the favor by giving them some great publicity within your event’s mobile app. Your app is prime real estate for sponsorship opportunities, as the app’s branding can be completely customized. It’s up to you to decide how much ...

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Why Your Trade Show Needs a QR Code Campaign

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What do people hope to get out of a  trade show? Attendees of trade shows want easy access to the products in which they are interested. Exhibitors at trade shows want to get returning customers, specifically by getting the contact information of those who are interested in their products. Managers want to meet the requirements of both attendees and exhibitors so they can be considered successful. Something that TapWalk does to cater to all of these needs is QR Campaigning, ...

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Press Release- RISE:2014 App Release

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TapWalk, a mobile app platform for large events and venues, is pleased to announce that it has recently released the mobile application for Northeastern University’s RISE: 2014 event.

Boston, MA, May 9,2014—TapWalk’s app for Northeastern University’s RISE:2014 (Research, Innovation and Scholarship Expo), hosted by the Center for Research Innovation and the Office of the Provost, was premiered at the event, serving as a way for attendees to navigate the floor while also providing the access ...

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All NFL Stadiums to Become “TapWalk Enabled”

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OK, that headline is a little premature. But that’s where we’re headed.

Your phone connects you to the entire internet, but, most of the time when you’re mobile you don’t want the entire internet. Your phone SHOULD connect you better to the world immediately around you… especially at large events and venues… like sports stadiums. That’s the inspiration behind TapWalk, and the NFL clearly sees a bit of that same vision.

If you’re a football fan you probably know ...

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A World with ONLY Smart Phones

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If you and all your friends own smartphones, then you’re now part of the majority.

As prices continue to drop, smart phone sales globally have, according to Gartner, surpassed sales of feature phones. This has been true in the U.S. for a couple years. In Q2 2013 smartphone sales rose 46.5% to 225 million while feature phone sales dipped 21% to 210 million.

When you can count on everyone at your event or venue having a smartphone, how does that ...

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“Do it yourself” Beta Testing Coming Soon

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Traditionally we have created custom mobile apps for large events and festivals using the TapWalk platform and tools. But, coming soon we will be making those same tools available directly to users so you can “Do it yourself”. Sign up now for early access.

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Easy Ways to Make an App

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Hi! I’m David, an intern. I started working with an app development company called Tapwalk a couple of days ago. The first thing that we did was create our own app for a location of our choice to learn more about the features of the app platform and to learn a bit about the company itself. The focus of Tapwalk is to create user-friendly custom applications for different venues and events, and I learned firsthand how easy ...

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I made an App WITHOUT touching the Command line

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Ok, I’ll come out and say it, I don’t know how to code and I probably never will. I’ve tried to code in past years and I can tell you, it isn’t easy. When I started to intern at TapWalk, I had some doubts of my performance on creating an app. When I first opened the app creator for TapWalk however, I knew that their definition of app development is different from the status quo. Once the ...

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New Features: Configurable Sorting and Sort-by-Proximity

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TapWalk isn’t a cookie-cutter template that’s cloned for each event or venue.  It’s a set of configurable building blocks that can be assembled in countless ways.  We’ve recently added two related features to make it even more customizable and more configurable to meet your exact needs.

Sort-By-Proximity

We’ve always allowed users to switch between sorting points of interest alphabetically or by category.  We’ve just added a third option that sorts based on the distance from the user’s current location so users can ...

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“iPhone Only” Is Not Enough

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It wasn’t long ago that having an iPhone-only app was good enough. With each quarterly report, those days are further behind us. A new report from App Annie reveals rapid growth in Google Play’s revenue. Although Apple’s App Store grosses more than four times the revenue, Google Play is growing faster. The gap between Android and iOS continues to narrow.

Additionally, according to a press event in New York, the BlackBerry 10 shows promising signs. BlackBerry totally revamped ...

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Tablets vs Smartphones

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The world’s leading provider of location aware solutions, Arieso published a new report about mobile data analytics. High end smartphones such as the iPhone 5, Samsung Galaxy SIII and HTC Sensation XL are consistently consuming more mobile data than tablets. The study’s author and Arieso CTO, Dr. Michael Flanagan explains that the capabilities of new smartphones will surpass tablets. The introduction of the A6 ...

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Quarterly Mobile Traffic Report

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Walker Sands, a rapidly growing public relations and digital marketing agency for B2B and technology companies, made an interesting discovery in its Quarterly Web Traffic Report. The report reveals mobile traffic has quadrupled in the last two years. Twenty-three percent of all Web visits in the month of December 2012 came from mobile phones. The consumption of data by mobile phones has increased 84 percent over December 2011, and 283 percent increase over January 2011.

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Meetings and Events in 2013

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The IMEX Group makes 10 predictions for the bright future of the meetings and events industry in 2013.  Of the 10 predictions made by IMEX Group, there are 3 that our team at TapWalk is especially excited about.

 

The first of these is, contrary to worries just a few years ago, attendance in face-to-face meetings will increase.  There’s something special about a face-to-face meeting.  We believe mobile apps can be a catalyst to facilitate more and better interactions.

 

The second ...

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Testing Monday

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Screen Shot 2012-12-17 at 4.43.20 PM

Part of our weekly routine at TapWalk is testing by building an app from start to finish.  Aside from finding bugs, our other goal is to reduce the time required to produce an app.  A tweet posted by Scott Kirsner inspired today’s testing:

ScottKirsnerTweet

At about 1:00 we began manually scraping ToysForTots.org for data about Massachusetts locations, saving it to a spreadsheet so we could ...

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Indoor Mapping and Accurate Location

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Just as Google Maps did for cities, mobile apps can display accurate maps of large venues indicating the user’s location.

In the retail space, according to an article published in USA Today, “Mobile apps are also becoming a key sales channel. Nudging customers to share what they buy also gives retailers valuable data for merchandising, inventory control and personalized deals.”

In addition to making the user’s experience better with maps and navigation, there are opportunities for the venue ...

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College Students are Using Smartphones!

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OnlineDegrees.org created a very cool infographic on the use of smartphones by college students.  There are some very interesting statistics, some more surprising than others.  According to their study:

  • the iPhone is the most popular smartphone used by students.
  • 65% of students use their smartphones to retrieve local news.
  • A whopping 92% of students will use their smart phones during idle time around campus.

Check it all out below!

 

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Increase App Downloads for Your Event

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A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. It can reflect well on your brand.

But, only if it is actually used.

Four things must be true if a user is to download and use your mobile app:
1. Users must know the app exists
2. Users must want to use the app
3. The app must ...

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Minimum Practical Size of a QR Code

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Problem:

We have used QR Codes on multiple occasions for a variety of purposes: to ease the download of our native mobile apps, to ease access to our mobile web apps, to use as short cuts to content within our apps, for scavenger hunts, etc.  In most cases we encourage events and venues to print large QR codes on posters to attract attention and be scan to read from a distance. It was important to keep in mind that the more ...

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TapWalk College / University Launch Program

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The TapWalk mobile app platform supports a wide variety of large events and venues. We began with trade shows, music festivals and historical/city tours, and we’re now ready to deploy TapWalk on college and university campuses. We are looking for a small set of schools that can move quickly to take advantage of this offer – to roll out the TapWalk platform on their campuses and give us feedback that will help guide future releases.

We are deploying a robust and ...

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TapWalk Selected to Present (and Deploy) at MoMoBoston Startup Showcase

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On Monday, May 9 TapWalk will be presenting at Mobile Monday’s Startup Showcase at the MIT Museum. Drop by and say “hi” – we’re at booth 27.

Before you arrive, download the TapWalk-powered MoMoBoston app to learn about all the companies that are presenting, find them on the map, see the latest news about mobile in Boston, join the discussion, and vote for your favorite startup!

Download the MoMoBoston app at http://bit.ly/jTBezd or by searching for “MoMoBoston” or “TapWalk” in the iPhone ...

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TapWalk Trade Show Guide Debuts in Vegas

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Boston, March 29, 2011 – Attendees of the SPREE trade show are much more likely to find what they are looking for on the show floor this year. Thanks to TapWalk – an iPhone app that delivers interactive floor maps, booth info, event schedule, industry news, and customized Twitter feed all in one. It’s easy to use and it’s free. There’s no need to fumble with or lug around a show directory. It is all right where everything else you ...

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TapWalk named a MassChallenge finalist

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TapWalk was selected as a finalist in the MassChallenge startup competition.

The final group of entrepreneur teams will work from ONE Marina Park Drive at Fan Pier on Boston’s new waterfront to maximize networking and mentorship opportunities during the intensive three-month accelerator phase of the competition. During this phase, MassChallenge sponsors, partners and supporters will provide one-on-one mentoring and free resources, strategic advice, and targeted introductions to potential customers and funding sources as the finalists work towards winning the competition.

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