Native vs. MobileWeb vs. Multi-device Platform vs. TapWalk

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Map-Museum

Different types of apps possess different ranges of benefits. There are two main types of apps: Native and MobileWeb. Native apps function completely within the device once it is downloaded. They can utilize certain features on the device such as its camera, compass, GPS, etc. MobileWeb apps are webpages that are designed to look like apps, but are actually just websites with special URLs that are accessed through the device’s browser.

Native vs. ...

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Getting Started On Your App

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Once you decide on a mobile app and developer, there is a certain process you’ll go through to get your app going. Building a mobile app can be a complicated task, but your developer will be there the whole way to make sure that it’s simple for you. Ultimately, responsibility for building your app falls on your developers, but there are definitely a few things that you’ll want to get involved with to make sure your app is at an ...

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Creating an In-App Event Survey

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TapWalk’s ability to put surveys into your event app adds incredible value to your mobile app. The information that you can collect from your event’s attendees can help enormously with developing your business and relationships with your attendees. There really is no limit as to what you can ask your attendees during an in-app survey, but here are a few tips to help you create a survey that will be as effective as possible.

  1. Consider what you want to know What ...
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How Mobile Apps Add to Your Marketing Campaign

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Your mobile app is yet another platform that can be used to enhance your marketing efforts. In fact, the app you ultimately create is always a representation of your company, so unless you focus on it just as much as any other aspect of your marketing campaign, it could make you look bad. You don’t want that, and neither does your developer. The good thing is that when you do put a certain degree of effort into your mobile app, ...

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Boosting Pre- and Post-Event Engagement

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It has become so important to engage guests not only during your event, but also before and after the event is even taking place. Grabbing their attention before the event is crucial because it means that they will be ready and excited for the event itself. You want your attendees to be invested beforehand so that everyone can make the most of their time at your event. You also want to make sure to keep your attendees interested afterwards, mostly ...

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Internal Corporate Meeting Apps

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While event mobile apps are primarily thought to be tools for trade shows and large expos, such mobile applications are also becoming part of the standard for a different type of event–Internal Corporate Meetings. Corporate Meetings have a very specific and individualized set of mobile app needs that vary from company to company. It is for this reason that mobile app providers such as TapWalk need to be sure that they can provide a variety of features that are certain ...

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6 Major Benefits of Multi-Event Apps

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There are many benefits to using a multi-event app if it suits your organization’s needs. How do you know if it suits those needs? It’s simple. Does your organization hold a bunch of events every year? If so, then your group or company could certainly benefit from using a multi-event app.

What does a multi-event app do that makes it so necessary? Instead of making an individual app for every event your company holds, multi-event apps make it possible to have ...

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Experiential Marketing: The Next Steps and Challenges in Sales

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One of the buzzwords in the modern business world is “experiential marketing,” which, by the way, is exactly what it sounds like. Businesses large and small have moved to this trend of enabling their potential customers to be immersed in the experience of their products, the point being to make customers truly interact with a product. This gives them the opportunity to not only try out the product, but to also be personally affected by the overall experience. This forms ...

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Multi-Event Apps vs. App per Event

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Large organizations often need to hold many corporate events each year. For some, this means holding a bunch of very similar events in terms of size, types of attendees, content, etc. For others, these events can be across the board. So how should companies determine what kind of mobile app would work best for them? In cases when one organization is holding multiple events, there are two ways that the events’ apps can be set up. One option is to ...

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Using Twitter to Get More App Downloads

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It has become apparent that social media sites such as Twitter and Facebook have become a significant part of every business’s marketing campaign, so why not apply them when marketing your app? Twitter, particularly, can be a huge ally for you when promoting your app, as long as you know how to best utilize its capabilities. Here are a few simple tips on how to optimally use Twitter to get more downloads for your app:

  1. Utilize an Event Hashtag - Creating ...
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TapWalk: Mobile Apps Doing More For Less

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While it has definitely become an expectation that certain events and venues have a mobile app, it is understandable that not all events have thousands of dollars to drop on a custom-branded mobile application. Of course, app platforms such as TapWalk offer a gold-standard of event mobile apps, but there are still options available for smaller events with tighter budgets.

In fact, TapWalk offers some of its platform for free (a TapWalk branded mobile web app), in addition to having other ...

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8 Ways to Get Your Attendees to Tweet

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Trade shows and conventions range greatly in size, from very small shows with only a few hundred attendees, to large ones with thousands. Regardless of size, 100% of your attendees are spending their days inside at your event, which means that they’re not out and about verbally telling their friends and colleagues about your event. This is a problem that has been recently addressed by the wonders of social media. Now, instead of only reaching the eyes and ears of your attendees, ...

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Which Features Best Suit Your Attendees?

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It’s no secret that different events tend to have varying types of attendees; individuals at a corporate conference will have vastly different goals for the event from those at a tradeshow. This is why there can’t just be a cookie-cutter mobile app for all events. You need to tailor your app to your event and your attendees by including a combination of features that will make your app useful and engaging.  You know the purpose of your event better than ...

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Design of Event/Venue Apps

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The design of your mobile app is a big factor of its overall value and eventual success. The design should be visually appealing, yet still allow users to navigate through your app with ease. App developers design their apps in a number of ways, so make sure that you talk to your prospective developers about their general formats and ask to see screenshots if they are not readily available on their websites. In this situation, you have the freshest eyes ...

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Different Types of Event Attendees and Their Mobile App Needs

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TapWalk creates apps for a variety of different events and venues, meaning that TapWalk’s apps are in the hands of a variety of audiences. Because of this, TapWalk tailors each app it generates to the needs of each individual audience, taking into account which features would be best suited for it. After all, it’s intuitive that app users at a music festival have different needs than those at a corporate event. This is why it’s important to take your audience ...

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TapWalk’s Rating Feature

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In March, TapWalk introduced its new rating feature, which allowed guests at the Boston Globe Travel Show to rate the numerous beers at the show’s Craft Beer Pavilion. The Travel Show also had a leader-board displaying the highest rated beers at the show, creating a competition among the beers and motivation for guests to rate their favorites. The Travel Show was a perfect environment for the premier of this feature, but it could be applied to any number ...

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Sponsor Benefits in Your Mobile App

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Sponsors are a vital aspect of any event you may run. That’s why it is so crucial that their brands are represented in the best ways possible at your events. Your sponsors can be exceedingly generous and helpful, so you should return the favor by giving them some great publicity within your event’s mobile app. Your app is prime real estate for sponsorship opportunities, as the app’s branding can be completely customized. It’s up to you to decide how much ...

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Why Your Trade Show Needs a QR Code Campaign

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What do people hope to get out of a  trade show? Attendees of trade shows want easy access to the products in which they are interested. Exhibitors at trade shows want to get returning customers, specifically by getting the contact information of those who are interested in their products. Managers want to meet the requirements of both attendees and exhibitors so they can be considered successful. Something that TapWalk does to cater to all of these needs is QR Campaigning, ...

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Press Release- RISE:2014 App Release

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TapWalk, a mobile app platform for large events and venues, is pleased to announce that it has recently released the mobile application for Northeastern University’s RISE: 2014 event.

Boston, MA, May 9,2014—TapWalk’s app for Northeastern University’s RISE:2014 (Research, Innovation and Scholarship Expo), hosted by the Center for Research Innovation and the Office of the Provost, was premiered at the event, serving as a way for attendees to navigate the floor while also providing the access ...

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