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DeLunaFestIconDeLuna Fest Music Festival

Mobile App

DeLuna Fest Music Festival takes place each year on beautiful Pensacola Beach. The DeLuna Fest mobile app provided access to information on all the bands including pictures, videos, Twitter feeds, Facebook pages, and much more. Personalized schedules let music-lovers build their own itinerary to make sure they don’t miss their favorite bands. Selected sponsors received promotional advertising within the app in three ways.  Primary sponsors were highlighted on an intro screen when app loaded.  Stage sponsors got special treatment on the map with prominent logos.  Participating vendors were part of a QRC-enabled scavenger hunt that led attendees to their booth in hopes of winning tickets to next year’s show.

Highlighted TapWalk features:

  • QR Scanner - QRC-Based Scavenger Hunt
  • “Check in” at each performance stage through Twitter
  • City map & directory showing after-show performance venues
  • Interactive venue map with custom image map
  • User registration
  • Sponsorship of the app – using an intro page
  • Sponsorship within the app – using point of interest data

 

Map   

  Lineup

  Screen shot 2012-03-15 at 10.11.13 AM


 

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