Once you decide on a mobile app and developer, there is a certain process you’ll go through to get your app going. Building a mobile app can be a complicated task, but your developer will be there the whole way to make sure that it’s simple for you. Ultimately, responsibility for building your app falls on your developers, but there are definitely a few things that you’ll want to get involved with to make sure your app is at an optimal state.
The following is a list of steps that you’ll need to do to help get your app off the ground:
- Figure out your purpose - It’s one thing to say that you want an app for your event, but it’s another to decide what you want your event’s app to actually do. What is the main objective of your app? Is it purely for navigation and reference purposes? Or are you trying to drive deeper engagement? Is attendee networking a concern for you? Are you interested in educating? Marketing? Do you need to promote your sponsors? These are all common objectives for event apps, and it’s up to you to figure which ones are important for your event.
- Planning the app - Obviously, your app developer is responsible for structuring your app and making sure it works, but this doesn’t mean that you shouldn’t have a say. You should be hands on when deciding what features will go into your app. After all, it is YOUR app. What information do you want shown? What do you want for your main menu items? Which pages should link to other pages? Are there any special features (like games, surveys, etc.) that need to be incorporated? Ultimately, your app and its functions should reflect your purposes (see step 1).
- Providing Information - This one seems obvious, but it might not be something that you’re thinking about when you decide to get a mobile app. Your developer doesn’t know the ins and outs of your event like you do, so it’s going to be up to you to provide that information. Often at TapWalk, we make it easy by giving you a spreadsheet that you can fill out with information about things like exhibitors, speakers, or other points of interest.
- Design - The design of your app is incredibly important. Beyond the basic set-up and menu options, you can customize the entire look and feel of the app to reflect your brand. Work with your developer to make sure that all of your app’s branding is on target so your app can be a useful piece of your marketing toolkit. After all, anything showing your brand should be nothing less than perfect so that you may be represented in the best light.
At the end of the day, make sure you work extensively with your developer when making your app. Again, it’s your app, and you should play a key role in making sure that it’s just the way you imagined it to be. The beginning stages of development will help you to create a mobile application that is both useful and pleasing to the eye.