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Multi-Event Apps vs. App per Event

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Large organizations often need to hold many corporate events each year. For some, this means holding a bunch of very similar events in terms of size, types of attendees, content, etc. For others, these events can be across the board. So how should companies determine what kind of mobile app would work best for them? In cases when one organization is holding multiple events, there are two ways that the events’ apps can be set up. One option is to make an individual app for each event you hold, while the other is to build a multi-event app that covers all of your events. Both of these options have their pros and cons, so it’s really just a matter of what works best for your particular situation.

Multi-Event Apps: These are best for companies that hold events that are all very similar to each other. This allows you to create a template for your app that will be applied to each of your “sub-apps”. Information can easily be shared between the apps, making it easy to create similar apps for each event. Another consideration to take into account when making your decision is your attendee base. Who will be coming to your events? If your events are geared toward one particular group (e.g. your employees), it makes sense that there would be repeat attendees. In this instance, multi-event apps are favorable because users only have to download one app for all of the events they attend.

Apps per Event: Creating an app specifically for an individual event is best for big events that you want to publicize on a large scale. Having an event-specific app lets you create branding and a marketing campaign for that specific event, emphasizing its importance. Rather than needing your app to conform to a bunch of small events, this allows you to customize apps for your biggest and most important events.

Of course, you can also use a combination of these tactics. You can use a multi-event app for your organization’s smaller events, and then create a specific app for one event that you want to highlight.

What does your app developer need to do to support your multi-event app?

  • Offer Multi-Event Apps: While this seems like a given, not all app platforms are able to create one app for multiple events, so make sure you check before picking an app provider. TapWalk has also just implemented a copying feature, letting users copy an entire app. This allows you to use an already existing app as a template and edit any information as needed.
  • Live Updates: One of the major benefits to multi-event apps is that you don’t have to submit a new app to the app store every time you have an event. If you want to make the most of this benefit, make sure that your provider lets you update your app in real-time, letting you add new events whenever you choose to.

What does your app developer need to do to support your event-specific app?

  • Branding: The whole point of creating an app for a single event is to brand it well so that it is easy to market. Make sure your provider is able to customize your app in a variety of ways so that the app can reflect your brand to a tee.
  • Analytics: Your attendees’ app behavior is indicative of your event as a whole. You want to be sure for this type of situation that your provider is able and willing to give you an analytics report of your attendees’ usage of the app so you can improve and build on your event in the future.

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At the end of the day, it is up to you to decide which tactic would work best for your organization, your exhibitors/speakers, and most of all, your attendees. Whether you choose to have a multi-event app or an app per event (or some combination of the two), your attendees will benefit greatly from the content of your event’s mobile app(s).

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