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Quarterly Mobile Traffic Report

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Walker Sands, a rapidly growing public relations and digital marketing agency for B2B and technology companies, made an interesting discovery in its Quarterly Web Traffic Report. The report reveals mobile traffic has quadrupled in the last two years. Twenty-three percent of all Web visits in the month of December 2012 came from mobile phones. The consumption of data by mobile phones has increased 84 percent over December 2011, and 283 percent increase over January 2011.

The report also explains the surge in Apple iOS devices. The major contributor to Apple’s dominance is the addition of iPad and iPad Mini to Apple’s family of mobile devices. The reason for the growth of data usage in all mobile devices is clear. John Fairley, Director of Web Services and Social Media at Walker Sands believes “Mobile is no longer an option, but a necessity. Companies must develop a user-friendly mobile site to keep pace with traffic that consistently doubles year-over-year.”

Tablet traffic is lower than we expected.  We suspect the traffic we see (apps for events and venues) will skew toward tablets as travelers trade their laptop for a tablet.


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