Sponsors are a vital aspect of any event you may run. That’s why it is so crucial that their brands are represented in the best ways possible at your events. Your sponsors can be exceedingly generous and helpful, so you should return the favor by giving them some great publicity within your event’s mobile app. Your app is prime real estate for sponsorship opportunities, as the app’s branding can be completely customized. It’s up to you to decide how much of your app you want to commit to sponsorship, but the possibilities of what you can do are endless. In the long run, this will yield some very happy sponsors, and that is always the goal, isn’t it?
So what exactly can you do to make sure your sponsors are getting their money’s worth? Here are a few examples, large and small, of how you can feature your sponsors in your app:
- Splash Screen - Your app’s Splash Screen, or opening page, can be a great place to highlight your most valued sponsors. All of your attendees will see your sponsor’s brand right when they open up your app.
- In-app Specials - Your sponsors will love to give users incentive to become their customers. Let your sponsors provide coupons for specials that can only be found in your app. This will promote your sponsors while also driving more downloads for your app.
- Social Media - Link to your sponsors’ social media pages. Your sponsor will love showcasing another aspect of their marketing campaign and users will appreciate the quick access.
- Scavenger Hunts - Set up a scavenger hunt going though your event that brings attendees to your sponsor’s booth or kiosk as part of the game. This will get your attendees invested in your event, your app, and especially your sponsors.
- Complete Branding - If you really want to make a sponsor jump for joy, you can dedicate your entire app to your sponsor’s brand. Every screen can feature your sponsor’s logo as the background. Fonts, colors, and everything else in between is completely brand-able, so you can create an app that screams your sponsor’s name.
These are just a few of the ways that you can incorporate your sponsors and their brands into your event’s app. Your event’s app is a fantastic platform for sponsorship, so you should make the most of it. Get new sponsors by offering these very valuable spots in your app. Remind them that your app can put your sponsors’ names right in the hands of your attendees … literally! A spot in your app is an offer that sponsors will not be able to refuse, so be sure to capitalize on that opportunity as you embark on creating an app for your next event.