Meetings and Events in 2013

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The IMEX Group makes 10 predictions for the bright future of the meetings and events industry in 2013.  Of the 10 predictions made by IMEX Group, there are 3 that our team at TapWalk is especially excited about.

 

The first of these is, contrary to worries just a few years ago, attendance in face-to-face meetings will increase.  There’s something special about a face-to-face meeting.  We believe mobile apps can be a catalyst to facilitate more and better interactions.

 

The second ...

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Indoor Mapping and Accurate Location

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Just as Google Maps did for cities, mobile apps can display accurate maps of large venues indicating the user’s location.

In the retail space, according to an article published in USA Today, “Mobile apps are also becoming a key sales channel. Nudging customers to share what they buy also gives retailers valuable data for merchandising, inventory control and personalized deals.”

In addition to making the user’s experience better with maps and navigation, there are opportunities for the venue ...

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Increase App Downloads for Your Event

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A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. It can reflect well on your brand.

But, only if it is actually used.

Four things must be true if a user is to download and use your mobile app:
1. Users must know the app exists
2. Users must want to use the app
3. The app must ...

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