Indoor Mapping and Accurate Location

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Just as Google Maps did for cities, mobile apps can display accurate maps of large venues indicating the user’s location.

In the retail space, according to an article published in USA Today, “Mobile apps are also becoming a key sales channel. Nudging customers to share what they buy also gives retailers valuable data for merchandising, inventory control and personalized deals.”

In addition to making the user’s experience better with maps and navigation, there are opportunities for the venue ...

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