Meetings and Events in 2013

Posted by:

 

 

The IMEX Group makes 10 predictions for the bright future of the meetings and events industry in 2013.  Of the 10 predictions made by IMEX Group, there are 3 that our team at TapWalk is especially excited about.

 

The first of these is, contrary to worries just a few years ago, attendance in face-to-face meetings will increase.  There’s something special about a face-to-face meeting.  We believe mobile apps can be a catalyst to facilitate more and better interactions.

 

The second ...

Continue Reading...
0

Indoor Mapping and Accurate Location

Posted by:

Just as Google Maps did for cities, mobile apps can display accurate maps of large venues indicating the user’s location.

In the retail space, according to an article published in USA Today, “Mobile apps are also becoming a key sales channel. Nudging customers to share what they buy also gives retailers valuable data for merchandising, inventory control and personalized deals.”

In addition to making the user’s experience better with maps and navigation, there are opportunities for the venue ...

Continue Reading...
0

Increase App Downloads for Your Event

Posted by:

A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. It can reflect well on your brand.

But, only if it is actually used.

Four things must be true if a user is to download and use your mobile app:
1. Users must know the app exists
2. Users must want to use the app
3. The app must ...

Continue Reading...
3

Minimum Practical Size of a QR Code

Posted by:

 

Problem:

We have used QR Codes on multiple occasions for a variety of purposes: to ease the download of our native mobile apps, to ease access to our mobile web apps, to use as short cuts to content within our apps, for scavenger hunts, etc.  In most cases we encourage events and venues to print large QR codes on posters to attract attention and be scan to read from a distance. It was important to keep in mind that the more ...

Continue Reading...
0

TapWalk Selected to Present (and Deploy) at MoMoBoston Startup Showcase

Posted by:

On Monday, May 9 TapWalk will be presenting at Mobile Monday’s Startup Showcase at the MIT Museum. Drop by and say “hi” – we’re at booth 27.

Before you arrive, download the TapWalk-powered MoMoBoston app to learn about all the companies that are presenting, find them on the map, see the latest news about mobile in Boston, join the discussion, and vote for your favorite startup!

Download the MoMoBoston app at http://bit.ly/jTBezd or by searching for “MoMoBoston” or “TapWalk” in the iPhone ...

Continue Reading...
0

TapWalk Trade Show Guide Debuts in Vegas

Posted by:

Boston, March 29, 2011 – Attendees of the SPREE trade show are much more likely to find what they are looking for on the show floor this year. Thanks to TapWalk – an iPhone app that delivers interactive floor maps, booth info, event schedule, industry news, and customized Twitter feed all in one. It’s easy to use and it’s free. There’s no need to fumble with or lug around a show directory. It is all right where everything else you ...

Continue Reading...
0