Boston, March 29, 2011 – Attendees of the SPREE trade show are much more likely to find what they are looking for on the show floor this year. Thanks to TapWalk – an iPhone app that delivers interactive floor maps, booth info, event schedule, industry news, and customized Twitter feed all in one. It’s easy to use and it’s free. There’s no need to fumble with or lug around a show directory. It is all right where everything else you need is – on your phone.
The show, the world’s largest event for the $12 billion specialty retail industry, is the initial public launch of TapWalk – an innovative mobile application platform that enables users to easily navigate indoor venues such as shopping malls, trade shows and airports from the palm of their hand. It connects venues to visitors and vice versa. Users can easily find booth locations, shops, restaurants, airport gates and stay informed about events, calendars and point-of-interest information, including contacts, shop descriptions, product info and more.
Dave Owens, founder and CEO for TapWalk said, “The SPREE app delivers an unprecedented level of value and convenience to the conference attendee. Unlike a paper guide, TapWalk is always up-to-date and searchable – before, during and after the show. With its Twitter integration, TapWalk allows all visitors to keep up with everything happening at the show. And, after the show, they take home a directory of contacts as well easy access to industry news and events.”
Debbie Lahti, Trade Show Director for SPREE, said, “TapWalk has delivered a unique and compelling solution for our attendees in terms of helping them navigate the show efficiently. As event organizers we will get valuable reports on show traffic and patterns. It is a definite win-win all the way around.”
The SPREE show takes place in Las Vegas from April 12th to the 14th.
About Pinnacle Publishing
Pinnacle Publishing Group, Inc., is a publishing and trade show company focused on the retail industry. Pinnacle Publishing Group specializes in reporting on retail trends, visual merchandising techniques, growth strategies and retail entrepreneurial success stories. PPG is the publisher of two national trade magazines and a trade show. You can find more information about them on their web site: http://www.pinnaclepublishinggroup.net/
TapWalk is a Boston-based mobile solutions platformthat is bringing the benefits of location based applications indoors. Their platform enables rapid deployment of venue navigation apps that allow users at shopping malls, trade shows and airports to quickly get where they want to be. The mobile solution integrates digital maps, POI data, and vendor info to deliver a comprehensive, easy to use guide for large, difficult to navigate venues. You can learn more about TapWalk from their web site: www.tapwalk.com
Contact: Frank Schroth
Marketing & Communications